Celebre Yunnan

Born into a Chaozhou fine tea family with roots dating back to 1958, the two brothers grew up immersed in tradition, learning the art of tea-making from their father and working side by side from a young age. In 2008, their journey took a transformative turn as they ventured into the world of wine, studying deeply across various regions and forming lasting bonds with mentors and peers along the way.

Their quest led them through the vast landscapes of the Yangtze and Mekong valleys, and ultimately into the remote, little-known villages of the Himalayan plateau.There, driven by a desire to uncover a terroir destined for greatness, they found a place where rivers, glaciers, ancient cultures, soils, and climate converge in harmony. In this sacred interplay between heaven and earth, they discovered not only an exceptional terroir—but also the fulfillment of a calling long felt in their hearts.

The Style of Célébre is born from the profound diversity of the Himalayan landscape—each village, each valley, each altitude revealing a distinct facet of the region’s character. From 2,550 meters above sea level, on a mere 10 hectares of land, the vineyards capture a remarkable balance between the multifaceted terroirs of several villages and the unique personality of Célébre itself. 

The cool climate, the richness of the soils, and the purity of artisanal craftsmanship converge to elevate a singular vision: the ultimate expression of a single grape variety. Through this, Célébre brings to life a holistic interpretation of terroir where nature, place, and precision unite in harmony.